The Great Reset? What really changed in fitness, wellbeing and health club membership, five years on from Covid-19.
COVID changed the world overnight. But five years on, what has really changed? The Great Reset? draws on five years of Total Fitness member data, comparing the attitudes and behaviours of members joining in 2021 with those joining in 2026. This accompanying discussion brings together leading voices from fitness and adjacent sectors to unpack the findings, debate what has endured, and separate temporary disruption from the lasting behavioural shifts shaping the future of the industry.
- Sophie Lawler, CEO Total Fitness
- Jean-Claude Vacassin, Founding Director, Foundry
- David Jones, VP Global Marketing and EMEA Sales, Cunard
- David Stalker, Chair, UK Active
- Liam McGuinness, Partner, CIL Management Consultants
- Steve Leigh, Managing Director, Sensu
